Since Instagram launched in 2010, it has had its fair share of fake followers just like any other social media platform.
In an attempt to boost follower numbers, a lot of Instagram users buy followers. Depending on where you go, you might get real engaging followers or bot accounts created solely to automatically follow, like, comment, message accounts without a real person behind them. As a result of this automation, these accounts will not genuinely engage with you and will never buy from you.
It is important to remember that it is not just people wanting to increase their follower count who have fake followers. Almost every social media user has a couple of those. This probably includes Kevin Systrom, CEO of Instagram, all the way down to you.
Yes, you have some fake followers too.Here is a tool for you to analyze how many fake followers might be following you.
Bots refer to automated systems or softwares that do certain tasks for the owner without requiring his presence.
As a result of having a lot of Instagram growth tools out there, some people create thousands of accounts and automate them to follow, like, comment, message, etc.
And that is how you end up with fake followers that might rarely interact with your account. These accounts will not buy from you nor watch your videos, stories, IGTV, etc or provide any other value to your brand other than the occasional like or automated comment if the owner cared enough to automate it to do so.
The best way to see a bot in action is to use popular hashtags on your next post.You will witness accounts that like or comment on your new uploaded content in as little as 1sec of you uploading on Instagram and unless someone is rushing to like and comment on your content, you probably were visited by a bot.
But, on the other side, you can use good hashtags to gain more visibility and of course a couple of likes and comments to help your account land on the Explore page of other accounts.
Unfortunately, most likely when you follow a bot account that interacted with you, it will probably unfollow you either in an hour, day, week or any time set up by the owner and never look back since its main job is done. This is how some accounts grow their follower count.
It is also important to remember that it is not just fake or bot accounts that do not engage with you. Other accounts that might have followed you in the past might not still be able to engage your brand anymore due to any reason (the owner can’t access it, the owner does not use Instagram anymore, etc).
These inactive accounts all fall under the fake followers to look for in case you are auditing your own account or an influencer account.
So if you liked this article, please share with us what percentage of fake followers follow you. We would like to know and hopefully help you on your Instagram strategy to grow genuine engagement on your account with the most engaging and unique content that we create.